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Privacy Statement

Last updated: April 2025

This policy outlines how your personal data is collected, used, and shared when you visit or make a purchase from www.merchmakeronline.co.uk ("the Site").

1. Who We Are

This Site operates under a licensing structure involving two parties:

Brandon AB (Sweden) is the owner of the MerchMaker brand and domain. Brandon AB is the data controller for:

  • CRM and customer relationships
  • Customer service
  • Marketing and communications

Print Store (HelloPrint B.V., Netherlands) operates the online store and is the data controller for:

  • Transaction processing
  • Order fulfillment
  • Day-to-day website operations

2. What Personal Data We Collect

We collect the following types of personal data:

  • Identity & Contact Data: Name, email, phone number, postal address
  • Order Data: Billing/shipping details, product choices, payment status
  • Account Information: Login credentials, saved preferences
  • Uploaded Content: Logos, artwork, text, and files uploaded for product customization
  • Communications: Emails, chat messages, support tickets, reviews
  • Technical Data: IP address, browser type, device info, cookies (see Cookie Policy)

Note: Credit card details are handled securely by Print Store and are not accessible to Brandon AB.

3. How We Use Your Information and Legal Bases

  • Process and deliver your orders: Contractual necessity
  • Operate your account and manage uploaded designs: Legitimate interest / Contractual necessity
  • Provide customer service (via Brandon AB): Legitimate interest
  • Send service updates and personalised emails: Consent or legitimate interest
  • CRM marketing by Brandon AB: Consent or legitimate interest
  • Fraud prevention, analytics, and platform security: Legitimate interest

4. Uploaded Content and Intellectual Property

By uploading any files (e.g., logos, designs, photos, or text), you confirm that:

  • You have the legal right or appropriate license to use the content.
  • The content does not infringe on the rights of any third party.

We are not liable for any copyright, trademark, or IP violations arising from the content you upload. Uploaded files may be stored temporarily for fulfillment and support purposes. Files inactive for 18 months may be deleted from our systems.

5. Sharing Your Data

We share personal data only as necessary with:

  • Brandon AB (for CRM, marketing, and customer service)
  • Fulfillment and delivery partners
  • IT infrastructure providers, analytics providers, and payment processors
  • Marketing platforms (only if consent is given)

All third parties are under confidentiality and data processing agreements compliant with GDPR.

6. Your Rights (UK & EU GDPR)

You have the right to:

  • Access, correct, or delete your personal data
  • Object to processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with a supervisory authority

Contact information:
Brandon AB: info@brandoncompany.com

7. Retention Periods

  • Order and tax records: 7 years
  • Uploaded artwork/logos: 18 months of inactivity
  • CRM and marketing data: Until consent withdrawn

8. International Transfers

Your personal data may be transferred outside the UK but within the European Union (EU) where adequate data protection standards apply. Where necessary, we use Standard Contractual Clauses approved by the European Commission.

9. Cookies

We use cookies for functionality, analytics, and (with your consent) marketing purposes. See our full Cookie Policy for details.

10. Contact Us

For any privacy-related queries:

  • Brandon AB (CRM & communications): info@brandoncompany.com
  • Print Store (HelloPrint B.V.) – hello@helloprint.com

Do you need help?

We are here to help you. Our experts are more than happy to give you advice on how you can use eye-catching promotional printing to promote your business.

If you have any questions, check out our contact page.